“An appeal is made for Kupas Rabbeinu as it was founded in the time of the Rebbe Rashab. As mentioned several times, everyone will probably give according to the generosity of his pure heart … and those who want should mark down their name along with their mother’s name to be mentioned at the tziyun.
“Through this, G-d’s blessing will be drawn down in all matters, especially in ‘in order that you become wealthy,’ and to the extent of ‘please test Me in this, said G-d of Hosts,’ and to draw it down below ten hands-breadth, with ample parnassa, and to use the parnassa for things that are healthy, happy and good, both materially and spiritually.”
Sicha – Purim 5727
There is special importance in giving tzedaka daily, and since one does not always remember to give tzedaka every day, the Rebbe founded Keren HaShana toward which one donates according to the number of days of the year. The fund distributes money to tzedaka twice a day to provide merit to all the participants.
Throughout Tishrei, the Rebbe publicly urged participation in this fund.
The Rebbe Rashab would raise money twice a year to be used for public needs. His son, the Rebbe Rayatz, founded the fund called Kupas Rabbeinu. In Cheshvan 5754, the Rebbe appointed his secretaries, Rabbi Sholom Mendel Simpson and Rabbi Yehuda Leib Groner to run the fund. Since then, Kupas Rabbeinu is Chabad’s central tzedaka fund which is responsible for Keren HaShana, Maamad, Maos Chittim, etc. To manage the fund, the secretaries appointed a special committee to head the fund, whose members were elder Chassidim including, of blessed memory, R’ Chaikel Chanin, R’ Yehoshua Dubrawsky, R’ Berel Junik, R’ Refael Wilschansky, R’ Chaim Serebryanski, R’ Eliyahu Chaim Roitblatt, R’ Yitzchok Meir Morosov, R’ Yosef Ben-Tzion Reitzes, R’ Yosef Moshe Morosov, R’ Yehuda Leib Mochkin, R’ Shneur Zalman Shagalov, Rabbi Aharon Yaakov Schwei, R’ Shmuel Blizinsky, R’ Aryeh Lebi Zusman, and yibadeil l’chaim tovim R’ Shmuel Melamed. Three years before the passing of the secretary R’ Yehuda Leib Groner he added R’ Yosef Boruch Spielman to the administration of Kupas Rabbeinu.